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PHILOSOPHY

hoo.


home of one, one of a kind.


Everyone is unique. Likewise, every home should have its own character.


That's why we design each of them differently. To ensure its originality. Its individuality.
Its distinctiveness. We look at all the details – that one picture frame, that one towel hook,
that one light bulb – to deliver pure perfection. We believe it's the little things that make a big difference.
And it's in those details that each home is ultimately defined.


We create HAUTE COUTURE homes.


Some say, “There is no place like home”. We prefer “There is no place like your home”. After all,
where else can you feel truly at ease when you step through the door and breathe out......


“hoo... I’m home.”

PROFILE
YC CHEN
FOUNDER | CREATIVE DIRECTOR
True Perfectionist. Passionate Surfer. Born in Shanghai. Raised in Hong Kong.
Studied in the United States and graduated from the University of Michigan with a Bachelor of
Business Administration honors degree. Spent 11 years in the advertising industry as a creative director.
Took his creativity to the interior design field and started his interior design brand "hoo" in 2009,
creating one-of-a-kind HAUTE COUTURE homes. Has been making a difference ever since.
mm
WORK
ANY SPACE. ANY SIZE. TAILOR MADE.
S M L XL
S M L XL
< 650 ft2
650 - 1,200 ft2
1,200 - 1,800 ft2
> 1,800 ft2
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MEDIA
BLOG
Scandinavian Design? Yes. And we also do French, Industrial, Minimal and so much more.
August 29, 2014
I recently did quite a few interviews (Property Times, U Magazine, South China Morning Post, Southside Magazine…) on Scandinavian design in Hong Kong. It’s good to know we are getting more and more appreciation for our focus and promotion on this particular style in recent years. And as every journalist asked me, why Scandinavian? Here []
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